Customer Loyalty

Fully and easily understand your retail customers and deliver a robust, intuitive, and less technical path to managing and targeting loyalty campaigns consistently across touchpoints.

  • Loyalty Database - Serves as the one version of the truth for storing real-time customer information, including basic details, loyalty point balances, householding information, and customer segments.
  • Loyalty Wallet - A core component of the Loyalty Database that manages all customer value types, including reward points across all programs, trips to the store, associated offers, and free items that can be tracked for earning, accumulating, and redeeming.
  • Customer Analytics - Powerful tools to better understand customer behaviors, that leverage sophisticated, unsupervised machine learning techniques to present key insights, including Customer Lifetime Value (CLV) and Segmentation by shopping style and tier groupings, in clear and digestible dashboard views.
See related ELERATM Loyalty & Promotions market available solution