ELERATM Loyalty & Promotions
A robust, high-performance solution designed for the Retail Marketing Professional in the pursuit of taking shoppers on a unique promotion journey. This is a purpose-built, multi-channel enterprise solution that fully supports end-to-end promotion lifecycle management from creation to targeted delivery.
- Execution - Build simple to complex promotions through a new, intuitive User Interface with a rich set of definition criteria and launch from a dedicated engine away from the POS. Also, ensure the shopper always receives the best reward by leveraging sound conflict resolution logic to manage overlapping promotions.
- Customer Management - Centrally manage customer information through a real-time, operational, fit-for-purpose database with a Loyalty Wallet for tracking all value types (points, store trips, items purchased) as well as customer behaviors via an unlimited number of segments.
- Consumer Engagement Consistency - Consumers are increasingly engaging with retailers through multiple channels. ELERATM Loyalty & Promotions helps retailers to coordinate marketing efforts across consumer touchpoints, providing a consistent, personalized promotions experience across a variety of traditional and nascent channels.
Flexible architecture that allows the same microservice container to be deployed in the cloud, controller, terminal, or a retailer preferred combination.
Business Driven Rules Engine to create and prioritize business rules to define retailer specific behavior and flows.
Centralized Admin UI allows for business-friendly creation and management of all promotions.Simulate promotion execution before pushing to production and schedule deployments / updates.