We need to innovate faster to keep up with evolving shopper expectations and digitally native competitors.

We have a unique customer experience and nuanced use-cases that standard commerce software can't scale across channels.

We are limited in our ability to innovate by proprietary technology in our brick & mortar stores, and over-reliant on partners to influence our transformation roadmap.

We've felt the pain of effort-intensive, multi-year transformation programs.

We need to remain financially prudent as we transform, necessitating a technology architecture that delivers low total cost of ownership.