Speed of Innovation

We need to innovate faster to keep up with evolving shopper expectations and digitally native competitors.

• Our IT team is overburdened with a significant backlog of requirements from the business team.
• Experimentation is seen as a technology risk. We need to be able to experiment rapidly, concurrently and constantly, without fear of impacting ongoing IT operations.
• We need to improve how quickly we can launch new experiences, scale existing initiatives, or change strategies and go in an entirely new direction.