Speed of Innovation
We need to innovate faster to keep up with evolving shopper expectations and digitally native competitors.
- Our IT team is overburdened with a significant backlog of requirements from the business team.
- Experimentation is seen as a technology risk. We need to be able to experiment rapidly, concurrently and constantly, without fear of impacting ongoing IT operations.
- We need to improve how quickly we can launch new experiences, scale existing initiatives, or change strategies and go in an entirely new direction.