Technology Lock-In

We are limited in our ability to innovate by proprietary technology in our brick & mortar stores, and over-reliant on partners to influence our transformation roadmap.

  • Proprietary technology in our stores limits our ability to reimagine stores as an integral part of our overall customer experience.
  • We are overly reliant on third parties to develop, implement and manage our digital transformation.
  • We’re constantly re-inventing the wheel due to lack of a core foundation for innovation, unable to re-use technology freely across customer experience use-cases.
See how ELERA's Store Digitization architecture liberates you from lock-inExplore ELERA's future-proof modern technology architecture